Privacy Policy


Pure Edge, Inc. and its affiliates (collectively, “Pure Edge, Inc.”, “we”, “us”, “our”) respect your concerns about privacy. This Privacy Policy describes the types of personal information we collect, how we use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices.

This Privacy Policy applies to the services offered by us on this site and any other website or application that posts this Privacy Policy (the “Sites”) and any other features, content, products or services we may offer that posts or links to this Privacy Policy (collectively, the “Services”).

Information We Obtain

In connection with your use of the Services, you may provide personal information to us in various ways. For example, we may obtain personal information about you when you register for an account, access our online curriculum, register and participate in our webinars, or communicate or interact with us at our offices, over the phone, via e-mail or postal mail, or on social media.  The types of personal information we may obtain includes:

  • Contact information, such as full name, telephone number, mailing address and work e-mail;
  • Username and password;
  • Payment information, such as your payment card number, expiration date, authorization number or security code, and billing address;
  • Job information, such as your occupation, workplace, role, title, and the name of the school and school district (or organization or company) with which you are affiliated;
  • Demographic information, such as age, education, interests, ethnicity, identity, years of work;
  • Contact information you provide about friends or other people you would like us to contact;
  • Log information, including IP address, information about your device (g., unique device identifier, browser type, operating system, internet service provider), and clickstream data and other information about your online activities (e.g., your browsing actions, usage patterns, referring/exit pages, and date/time stamp), including across the Sites and third-party websites, that we obtain through the use of cookies, pixels, web beacons and similar technologies;
  • Information you provide in the course of applying for a job with us, such as details about your education, work and military history, legal work eligibility status, and background check information; and
  • Other information you provide to us in connection with the Services or when you otherwise contact or interact with us, such as through emails or other communications, social media pages, and surveys.

 When you visit our Sites, we may obtain certain information by automated means, such as cookies, web beacons, web server logs, and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected devices to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag, or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server. The information we collect in this manner may include your device IP address, unique device identifier, web browser characteristics, device characteristics, operating system, language preferences, referring URLs, clickstream data, and dates and times of website visits.

When you use Sites, we also may collect certain information by automated means, such as through device logs, server logs, and other technologies. The information we collect in this manner may include the device type used, the mobile operating system, device identifiers, and similar unique identifiers, device settings and configurations, IP addresses, battery and signal strength, usage statistics, dates and times of usage, actions taken on the Sites, and other information regarding the use of the Sites.

These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with our Services; (3) tailor the Services around your preferences; (4) measure the usability of our Services and the effectiveness of our communications; and (5) otherwise manage and enhance our Services, and help ensure they are working properly.

Your browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or disable them. Please note, however, that without these technologies, you may not be able to use all of the features of our Services. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.

How We Use the Information We Obtain

We may use the personal information we obtain to:

  • Administer and provide our Services;
  • Establish and manage accounts;
  • Administer participation in surveys, contests, sweepstakes, offers, giveaways, promotions or other programs;
  • Process and fulfill transactions in connection with our Services;
  • Communicate with you about our Services or your use of or interest in the Services;
  • Verify your identity;
  • Respond to inquiries and provide customer support;
  • Establish and manage our customer relationships;
  • Personalize your experience on our Services, including by providing you with specific content relevant to you;
  • Advertise and market our Services or our business partners;
  • Send you offers and other promotional materials (including about our partners), including information about our company or our business partners.
  • Customize the online ads, special promotions, emails, and other advertising and marketing messages you receive or encounter to those we believe are aligned with your interests;
  • Perform data analytics, and monitor and analyze usage and trends to measure use of various areas of the Services and improve your experience with the Services;
  • Compile aggregated statistics for internal and marketing purposes, including benchmarking, determining appropriate levels of hardware, determining the numbers of employees that will be needed to provide the Services, and reporting the numbers of users and/or websites that use the Services.
  • Carry out internal business purposes, such as operating, evaluating, and improving our business (including developing new products and services; enhancing, improving and analyzing our products and services; managing our communications; and performing accounting, auditing, and other internal functions);
  • Manage career opportunities with us, including for recruitment purposes, candidate screening and evaluation, and employee onboarding;
  • Maintain and enhance the safety and security of our Services and prevent misuse;
  • Exercise our rights and remedies and defend against legal claims;
  • Protect against, identify and prevent fraud and other criminal activity, claims, and other liabilities; and
  • Comply with and enforce applicable legal requirements and Pure Edge, Inc. policies, including this Privacy Policy and our Copyright License Agreement

We also may use the information in other ways for which we provide specific notice at the time of collection.

Third-Party Analytics Services

We may use third-party analytics services on our Services, such as Google Analytics. The information we obtain through the Services may be disclosed to or collected directly by these analytic services. To learn more about Google Analytics, please visit

Interest-Based Advertising

On our Services, we may obtain information about your online activities to provide you with advertising about products and services that may be tailored to your interests. This section of our Privacy Policy provides details and explains how to exercise certain choices.

You may see our ads on other websites because we use third-party ad services. Through these ad services, we can target our messaging to users by taking into consideration demographic data, users’ inferred interests, and browsing context. These services track your online activities over time and across multiple websites and apps by collecting information through automated means, including through the use of cookies, web server logs, web beacons, and other similar technologies. The ad services use this information to show you ads that may be tailored to your individual interests. The information that ad services may collect includes data about your visits to websites that serve Pure Edge, Inc. advertisements, such as the pages or ads you view and the actions you take on the websites or apps. This data collection takes place both on our Services and on third-party websites and apps that participate in these ad services. This process also helps us track the effectiveness of our marketing efforts.

The Services are not designed to respond to “do not track” signals from browsers.

To learn how to opt out of interest-based advertising in the U.S., please visit, and

Information We Share

We may share the information we obtain about you with technology consultants and other third-party vendors and entities to perform services on our behalf, such as website hosting, message board administration, data analytics, advertising, customer relationship management, shopping services, payment processing, and other services. We also may share the information we obtain about you with our affiliates and business partners. For example, we may share your information with outside contractors, agents, or sponsors that help us with the administration, judging, and prize fulfillment aspects of contests and promotions.

We also may disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights or the rights of our affiliated companies; (4) when we believe disclosure is necessary or appropriate to protect the safety of any individual or the public or to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent or as directed by your representative.

We reserve the right to transfer any personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).

Children’s Privacy

Our Services are designed for a general audience and are not directed to children.  The minimum age to register for the Services is 13 years old.  In connection with the Services, we do not knowingly solicit or collect personal information from children under the age of 13 without parental consent. If we learn that we have collected personal information from a child under age 13 without parental consent, we will either seek parental consent or promptly delete that information. If you believe that a child under 13 may have provided us with personal information without parental consent, please contact us as specified in the How To Contact Us section of this Privacy Policy.

Your Rights & Choices

We offer you certain choices in connection with the personal information we collect about you. For example, you may update certain of your account details by logging into your account on our Services. You can also unsubscribe from our newsletter and promotional communications by following the “Unsubscribe” link in our e-mails or by changing your newsletter and promotional communications preferences in your profile. You also may opt-out of, or unsubscribe from, reminder e-mails at any time by following the instructions contained in those e-mails.

In addition, to the extent provided by applicable law, you may have certain rights regarding the personal information we maintain about you.

Notice to California Residents

Subject to certain limitations under California Civil Code § 1798.83, California residents may ask us to provide them with (a) a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties. To submit a request, email us at, and include this Site as the subject line, and your full name, email address, and postal address in your message.

How We Protect Personal Information

We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized access, destruction, loss, alteration, disclosure, or use.

Co-Branded Areas & Links to Third-Party Services & Features

Certain areas of the Services may be provided to you in association with third parties (“Co-Branded Areas”). If you elect to register for or access products and/or services offered in a Co-Branded Area, you may be providing your information to both us and the third party. Information disclosed to the third party will be subject to the third party’s information practices and privacy policy, which we strongly suggest you review. We are not responsible for the actions or policies of such third parties.

Our Services also may provide links to other online services and may include third-party features such as apps, tools, widgets, and plug-ins. These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by Pure Edge, Inc., we are not responsible for these third parties’ information practices.

Updates to Our Privacy Policy

We may update this Privacy Policy from time to time and without prior notice to you to reflect changes in our personal information practices. For significant changes, we will notify you here, by email, or by means of a notice on our home page. In addition, we will indicate at the top of the policy when it was most recently updated.

How to Contact Us

You can update your preferences or ask us questions about this Privacy Policy by emailing us at or writing to us at:

Pure Edge, Inc.
PO Box 2298
South Hamilton, MA 01982