Privacy Policy

Effective Date: September 15, 2025
Last Updated: September 15, 2025

Pure Edge, Inc. (“we”, “our”, or “us”) operates the Pure Edge Wellness Videos mobile application (“App”). This Privacy Policy explains what information we collect, how we use it, and your choices.

1. Information We Collect

1. Information you provide:
   • Name
   • Email address
   • Password (securely stored)
   • Preferred language
   • Answer to the marketing question (e.g., Hospital, School, Other)
2. Automatically collected information:
   • Video interactions (views, favorites, milestone completions)
   • Language preference
   • Device information (OS, device type)
   • IP address (used to estimate general location)
   • Log data (timestamps, features used)

2. How We Use Your Information

• Provide and personalize content in your preferred language
• Track video progress, favorites, and milestone achievements
• Improve app performance and analytics
• Respond to support requests and manage accounts
• Ensure security and prevent abuse

3. Analytics & Tracking

We use analytics services (for example Firebase analytics) to collect usage data such as video views, favorites, language preference, and milestone completion. These services may use cookies or similar technologies.

4. Sharing & Third Parties

We do not sell or rent personal information. We may share information with:

• Service providers who help operate the App (e.g., Firebase, Vimeo, Mixpanel)
• Law enforcement or to comply with legal obligations, when required
• Successors in case of a merger or asset transfer

5. Data Storage & Security

Data is transmitted over HTTPS and passwords are stored using secure methods. We follow industry best practices but no system is completely secure.

6. Children’s Privacy

The App is intended for children to use with supervision by parents, guardians, or educators. We do not knowingly collect personal information from children under 13 without parental consent and comply with COPPA. If you believe we collected such data without consent, contact us and we will delete it.

7. International Transfers

Your data may be transferred to and processed in countries other than your own (for example, the United States) where our service providers are located.

8. Your Choices

• Edit or delete account information in the Account Settings.
• Opt out of certain device-level tracking using your device settings.
• Request deletion of your account and data by contacting us (see Contact below).

9. Data Retention

We retain account data while your account is active and for as long as necessary to provide services and meet legal obligations.

10. Changes to this Policy

We may update this Privacy Policy. We will post the updated policy in the App and update the “Effective Date”.

11. Third-Party Services

The App uses third-party providers including but not limited to: Firebase (authentication & analytics), Vimeo (video hosting/streaming), and Mixpanel (analytics). Review their privacy policies for details.

12. Contact Us

If you have questions or want to request deletion of your data, contact:

Pure Edge, Inc.
Pure Edge, Inc.
PO Box 2298
South Hamilton, MA 01982
info@pureedgeinc.org